ShareChat male users in Punjab love Devotion & Fashion, while women users are more interested in “Romance and Relationships” content
Thousands of creators joined the platform, became popular and achieved scale
More than 530 million WhatsApp shares from ShareChat in Punjabi language this year
TC BUREAU Chandigarh: ShareChat, India’s largest regional social media platform, has announced its 2019 UGC Trendz report for Punjab on Nov.28, 2019 at Hotel Hayatt, Chadigarh. The report talks about the key UGC trends and topics that are driving online conversations amongst its millions of Punjabi language users in 2019. Report also highlighted thousands of new creators from Punjab joining the platform this year to showcase their talent to become popular and achieve scale.
“Romance and Relationships” has topped the trend with 18% users creating/ posting content on the genre this year, Interestingly “Fashion and Make-Up” has witnessed a phenomenal jump from #7 in 2018 to #2 this year with more than 16% men posting user generated content on the category. Devotion” is trending at #3 with Men posting more than 11.42% content posts on the genre. Women are more inclined to post on Romance and Relationships with 17.52% contents posts this year. With majority of the ShareChat users coming from 18-30 age group, this definitely strikes an interesting insight in the social media space highlighting the diversity in content consumption patterns in India.
Thousands of creators joining the platform
Report also highlighted how thousands of new creators have joined ShareChat from different markets of Punjab including Chandigarh, Ludhiana, Jalandar and Amritsar to showcase their talent and have become immensely popular in the region.
Guri Singh from Hoshiarpur who has always been passionate about acting and joined the platform along with his wife in January 2019. He has now become famous on the platform with thousands of followers and is now popular as “ShareChat wale Paaji”.
Gurwinder Kaur from Amritsar achieved her identity after marriage by working with brands like OYO and Coke on ShareChat. Today she reaches milestone million views on every video she posts.
Many such creators from Punjab have emerged as trend setters for various categories who are doing well and have achieved scale, recognition and more importantly evolved as influencers on ShareChat, working with top brands directly on the platform.
Growth of Video Content
Per ShareChat Jan-Nov 2019 Trendz report, people spent over 37 million hours on the platform to consume over 11 millions user generated videos. A total of 38 mn UGC were created on ShareChat by its users which got more than 530 millions WhatsApp shares this year, indicating an upward trend. Everyday, around 1600 hours of videos gets uploaded on the platform, with an average of 15 seconds video play.
This trend is motivated by some exciting features and tools platform has that includes audio filters, face filters and tongue twisters helping users to create /recreate some interesting videos on their smartphones.
2019 Top Moments for Punjab
A thorough analysis on hashtags trending from Punjab reveals that people are equally engaged for both local and national issues. While people prayed for Fatehveer, the 2 year old kid who fell into an unused borewell, people also shown their angst on Pulwama Attack. Here are the top 5 moments on ShareChat in 2019 :-
1. Pray for Fatehveer
3. Pulwama Attack
4. Floods in Punjab
5. 550th Gurupurab
Commenting on the Punjab Trendz report, Mr Sunil Kamath, Chief Business Officer,ShareChat said “Similar to ShareChat, Punjab as a market demonstrates the diversity of larger Bharat including the richness of its culture, liberal outlook for life and society, lifestyle, love for food, religion, people and for the nation as a whole. Synergies between Punjab and ShareChat makes it a preferred platform of choice for the native language users to connect and interact at a local level at ease. We have grown phenomenally in this market over the years as we truly understand the heart and pulse of the market and connect well to our local audiences”
He further added, “Regional language usage has motivated the UGC behaviour in Punjab and has boosted the growth of micro influencers at a grass root level. Brands have already started engaging with their audience in their native language to drive hyper personalized brand experiences which are impactful and driving greater results”
In 2019, ShareChat witnessed the growth in the number of first time internet users joining the social media bandwagon with the availability of social media in their regional languages and participated actively in contributing to user generated content in native languages. The year also epitomized user-generated content in regional Indian languages well and truly coming into its own, with over 38 million posts in formats spanning images, videos, gifs according to findings from ShareChat’s 2019 Year End Trendz Report from Punjab.