The 8th Edition of Miss Diva 2020 announced its partnership with LIVA – Natural Fluid Fashion

TC Bureau Delhi: Miss Diva 2020 announced the launch of its 8th edition and association of LIVA, the fashion ingredient brand as Title Sponsor over a press conference graced by Miss Universe 2000 Lara Dutta and the reigning Miss Diva Universe, Vartika Singh on 11th November 2019 in Mumbai.

LIVA Miss Diva 2020, the coveted beauty pageant, pursued by several young women in the country is back with its 8th edition and will see young aspirants from across the nation competing for the coveted title.

The much awaited city-wise auditions were held in Delhi at Roseate Hotels & Resorts who came on board as the host and the Hospitality & Venue partner for Delhi auditions. Delhi received an overwhelming response from aspiring Divas as it saw xx shortlisted entries.

The Delhi Auditions were judged by Varun Verma – Mr. Supranational Asia 2019 and a dynamic fashion designer, Rina Dhaka.

Through this incredible journey of bringing forth Indian beauty and talent at the global beauty platform, LIVA Miss Diva 2020, will continue its tradition to find that one girl who will revolutionize the definition of Beautiful, Confident, Dynamic, and Vivacious, with an aim to extend whole-hearted support to the new generation women who have the potential to lead.

The chosen ones from Delhi and the remaining 9 cities – Lucknow, Hyderabad, Indore, Kolkata, Pune, Bangalore, Jaipur, Chennai, and Chandigarh i will arrive at Mumbai for the final auditions along with other national aspirants of which the TOP 20 finalists will thereafter undergo training and grooming sessions followed by a 4 city preliminary media tour in Jaipur, Bangalore, Delhi and Mumbai. This tour will be complimented by various sub-contests which shall culminate into thematic evenings.
The winner of LIVA Miss Diva 2020 will represent India at the esteemed global platform Miss Universe 2020 and LIVA Miss Diva Supranational 2020 will represent the country at the Miss Supranational 2020. Apart from the fame and glory, the winner also stands a chance to take home prizes in cash and kind, running up to 10 lacs.

Associating with a beauty pageant for the first time as a Title Sponsor is LIVA – the fashion ingredient brand. LIVA has redefined fashion with its fluid fabrics to create garments synonymous with comfort and freedom. LIVA’s brand ethos, #LiveYourFlow, encourages women to be spontaneous, confident, unhindered and free as they live in the moment.

LIVA’s flawless drapes and breathable fabric, give every rising Diva a chance to glide, breathe and flow as they conquer the stage. Made with 100% natural fabrics, LIVA’s lightweight feel is perfect for aspiring Divas to chase success, unrestricted. It resonates with every nascent Diva, making this partnership a seamless fit.

Speaking on the occasion, Mentor Lara Dutta, said “It is thrilling to be back with the all new season of LIVA Miss Diva 2020. Each year the pageant sees some fabulous talent from the country and the journey of finding the most deserving Indian face worthy of representing India on a global level is exceptional. Like each year, I’m looking forward to meeting these striking young women who are unbelievably driven towards achieving their goals. Here’s hoping they find success.”

The two-part reality series of LIVA Miss Diva 2020 will be aired on MTV – India’s No.1 youth brand.
Embark on this incredible journey along with the divas as they compete for the most desired crown. If you think you have the spark and drive to win the ticket to Miss Universe, then here is your chance to live your flow from dreams to reality.


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About Miss Diva:
Miss Diva is a host to most sought-after glamorous beauty pageants in the country that turns dreams into reality. It is a property with a mass appeal as millions worldwide gear up to watch India’s next representative at the global platform. It is the search of the perfect woman with beauty, poise, elegance and intelligence to represent India at Miss Universe and Miss Supranational. It is a platform that has won many accolades for the country on the international arena and the past winners such as Sushmita Sen, Lara Dutta, Asha Bhat and, Srinidhi Shetty, who have made India proud at international circles. 

About LIVA:
LIVA, a new-age fabric from the Aditya Birla Group, is a fluid fabric that drapes flawlessly and adds a beautiful flow to the garment. It’s a high-quality fabric made using nature-based fibres that gives you the freedom to move with ease. It is breathable, lightweight, 100% natural and eco-friendly. LIVA is for the women of today, women who are confident, independent, progressive and fashionable. The brand’s most recent launch is their eco-enhanced version of the fabric, named LIVA Eco, made of wood pulp sourced from FSC certified forests. 

Credit Box:

Title Sponsor: LIVA
In Partnership With: MTV
Co-Sponsor: Subodh Bajpai Photography
Lifestyle Partner: Rehau
Radio Partner: Radio Mirchi
Multiplex Partner: Carnival Cinemas
Hospitality & Venue Partner: Roseate Hotels & Resorts

For any media queries please contact:

Rupal Gune 9833698982 /
Bhumika Sheth  9819084101 /


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