New Delhi: Serving ‘sweet water’ is a tradition in North India. Chabeel is served to community members on Guru Arjan Dev Ji Shaheedi Diwas. This Gurpurab is observed in the peak summer season in the memory of the guru.
It is an age-old philanthropic gesture that is undertaken to distribute a refreshing rose milk to neighborhood community members.
There are several religious groups and NGOs that set up stalls to serve the sweet pink water, but when companies take up such a service, it truly reflects that corporates are connected to their roots.
Under the initiative, Impact of Kindness, team members of Impact PR served ‘sharbat’ to hundreds of travelers, homeless and downtrodden in the scorching afternoon summer in Delhi’s south west bustling market.
The company, one of India’s leading public relations and imaging building organisation, set up a stall under its initiative Impact of Kindness, and served ‘chabeel’ to hundreds of commuters, shopkeepers and pedestrians in Dwarka.
Kulpreet Freddy Vesuna, Founder & Managing Director, Impact PR said, “Living on the core purpose of our organization is going beyond corporate social responsibility. In our tradition, serving water is considered a pious act, hence between our hectic schedule of work, we thought of doing “Chabeel Seva”. All the team members enjoyed and felt inner happiness”.
“It was a very satisfying experience. Quenching thirst of strangers is a blessing,” says Nupur Pandey working as an Executive Assistant.
“The company regularly engages in benevolent activities. We should imbibe qualities in our daily lives,” says Rajeev Dattana, Sales Head, Impact PR.
“It was so hot outside. People enjoyed drinking sharbat. The smile of satisfaction on their faces after drinking was encouraging,” says Ananya Shrivastava, PR Manager at Impact PR.
