POPxo.com is a dynamic digital media startup and India’s fastest growing fashion, beauty and lifestyle website for women.
It was Launched in March 2014, POPxo reaches over 1.8 million readers each month and has become the go-to resource for young women across India.
Priyanka Gill is the Founder & CEO. Fashion, food, technology, and style are her long-abiding passions, and she has spent a considerable amount of time researching, experiencing and documenting the very best out there.
POPxo is funded by investors including Rajan Anandan (Head of Google India) and Mithun Sancheti (Founder of Caratlane.com).
POPxo has headquartered in New Delhi.
It creates stories, videos and social media content about the things young Indian women care about. They talk about everything from fashion and beauty to weddings and work. They even talk about sex, from a female perspective.
POPxo.com website and are huge on social media (check them out on Facebook, Instagram, and YouTube). They also have iOS and Android apps where users post without filters, and without judgments – asking and answering questions and creating a community for like-minded girls.
POPxo entered into e-commerce last year through POPxo Shop, which sells lifestyle products such as bags, notebooks, and laptop sleeves, clothes, shoes. The company is also launching skincare and fashion offerings this June. On top of that POPXO has launched their very first retail outlet in Delhi in May 2019.
POPxo provides content in Hindi, English, Tamil, Telugu, Bangla, and Marathi on topics across fashion, beauty, work, and relationships. It has over 39 million MAU (monthly active users) across its platforms.
POPxo’s main competitors are ScoopWhoop, Storypick Media and Polka Cafe. As of May 2019, POPxo has 3.1M fans on Facebook and 13.4K followers on Twitter.
The correspondent bureau
