TC Bureau Chandigarh: Renowned VJ, actor and MTV Roadies winner Rannvijay has donned a new cap – that of a food entrepreneur. Rannvijay is passionately following his ‘culinary dream’ of setting up a series of International chain ‘Doner & Gyros’ outlets across India. ‘Doner & Gyros’ offers scrumptious sandwiches made in Chicago and Berlin style.
Rannvijay, Prateek Sachdev and Vikram Singh Zeeshan all are partners in the Indian Master Franchise, 4 TPS – bringing ‘Doner & Gyros’ to India. As part of an ambitious plan, Rannvijay, who also is a Punjabi has decided to come to his roots, to unveil an outlet of ‘Doner & Gyro’s’ at the food court in Elante Mall, Chandigarh. “Doner & Gyros” is a casual fast-food restaurant.
Rannvijay created quite a stir among fans who were excited to see him interacting with media at a well-appointed area in Elante Mall’s spacious food court, to announce details about his new venture as a business entrepreneur. He was accompanied by Prateek Sachdev and Vikram Singh Zeeshan both dynamic & young hospitality industry magnates.
Going Back in time in the 70’s, Doner (meat wrapped in bread) was a very popular street food of Berlin; in simple terms Doner is made using seasoned meat stacked in the shape of an inverted cone and turned slowly on a rotisserie or rotating spit, while Chicago Gyro (originally Greek) which is meat cooked on a vertical and then put in baked bread, was first served in the US in 1965. These traditional foods are made at ‘Doner & Gyros’ by expert chefs.
Rannvijay said, “I recall my earlier days, when I went to the U.S for work I had observed tremendous craze for ‘Doner & Gyros’ among residents, especially the youth. From those days I always dreamt of bringing ‘Doner & Gyros’ to India. My objective is now being fulfilled through 4 TPS. The USP of the menu in India is that we have tweaked an otherwise mainly non-vegetarian offering to add an array of delightful and tasty vegetarian recipes. This has been done keeping in mind the Indian food aficionados tastes and preferences which also include vegetarian.”
Speaking on the occasion, Prateek Sachdev said, “The main reason behind the international success of ‘Doner & Gyros’ is because the food is healthy, hygienic and of course lip-smacking. What’s more it is very much affordable too. The idea is to use high-quality ingredients & create that authentic & delicious taste in every bite.”
Vikram Singh Zeeshan said,” ‘Doner & Gyros’ brings authentic street food from Berlin and Chicago. Some of the signature dishes are the Classic Berlin Doner, Classic Chicago Doner, Paneer Platter, Falafel Platter, Veggie Fingers, Veggie Pocket Doner, and many more delicious varieties. Thick shakes on the menu are a must-try.”
Prateek Sachdev added, “With the Chandigarh outlet we now have 25 stores of ‘Doner & Gyros’ in India over and over a span of just the next six months, we are looking at expanding our network to cover more of the country. In the longer run we are planning to open 150-200 outlets in India over the next 5 years with an infusion of Rs 200 crores.”
It is noteworthy that ‘Doner & Gyros’ has also marked its presence in Palm Jumeria Nakheel Mall which is an iconic Mall of the world. The brand currently has 44 outlets in UAE, Lebanon, UK & Saudi Arabia.