TC Bureau Mohali: A techie couple from Mohali near Chandigarh has made the PM’s call for local innovation, self reliance & the need to promote Swadeshi a reality. The need for a local solution to the economic slowdown due to COVID 19 pandemic has led a Mohali based dynamic techie husband-wife duo – Sumit(38) & Manisha Soni(37) to create a path breaking app Magikkart. The homegrown app is slated to help traditional businesses which are mainly based on the brick & mortar format, become online savvy in a record time of 7 days. Magikkart has been developed under the banner of Mohali based ZapBuild Technologies a start up founded by Sumit & Manisha Soni, which has now gone global.
Sumeet Soni said, “Though lockdown restrictions like curfew etc have been lifted, people are very wary of going out to shop as the fear of COVID 19 lingers. In this scenario Magikkart wil provide a complete safe and contactless delivery experience. The app will help retailers take the E Commerce route in what I call is a jiffy-7 days flat. In this time frame we will customize the app according to requirements of the retailer and the app will operate under the brand name of the business and not Magikkart. Other E Commerce platforms simply provide a space on their websites to businesses which have to operate under the name of the umbrella E Commerce site.”
Sumit Soni further says, “The app interface is super user-friendly for both vendors and consumers. The pricing has been strategized specially keeping in mind businesses trying to stay afloat during lockdown and costs a tenth of what the normal developing costs are. Normally such apps cost many lakhs and take 6 months to 1 year to develop. The best part is that the app has the capability to get the cash registers ringing once again.”
Adds Manisha Soni, “The app is highly effective in increasing sales through regular offers, discounts, and package deals as a part of the inbuilt rewards and loyalty programs. The app not only helps a business curb competition by providing a tech edge it provides a novel way to retain customers, and add new ones”
Magikkart, provides an implementable solution to the problems unleashed on traditional businesses by COVID 19. The easy to manage and install app ‘MagikKart’–in the present times will provide the much needed survival skills to the traditional businesses, be they small , medium or big retailers. What’s more, the simple app; can be operated by the owner.
So what’s new on offer? After customization of app for any retailer the business is good to go live on either the Android or iOS stores instantly;which helps an outlet easily manage all its products, inventories, taxes, invoices, deliveries and multiple locations from an intuitive ‘Web Based Dashboard’. At the same time, the users can download the mobile app to order products from the store from the comfort and convenience of their home. Another edge is provided – the app has in-built voice commands to make searching products simpler and also offers logistics and delivery integration with Google Maps to make it easier at both ends of the exchange.
Manisha Soni further says, “We have helped more than 50 Brick and Mortar stores in India, Canada, and the USA to make their business mobile ready. The app gives the business a complete identity which is unique to the outlet & is the retailer’s parallel online shop. A regular listing on bigger E Commerce platforms presents a threat of ‘poaching’ of the retailer’s customer data by the platform.”
The app has the wherewithal to service all kind of retailers from different genres. The app has been devised to give the moribund economy a fillip by resurrecting traditional businesses which are the backbone of the Indian economy.